LATEST TNC INFO

LATEST TNC INFO

Welcome to the new TNC INFO and UPDATES Page.
It is updated at least once per month with the latest news and information exclusively for True North Country.
This page is not listed as a link on the TNC Web Site.
It is sent out to Artists when updates are made.
We ask that when you see this link, usually via email, please take the time to check for any and all updates.

Updated April 10th, 2020

PLEASE READ IMPORTANT TNC UPDATES BELOW
Updated Monday May 30th 2020
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BRAND NEW SHOWS to TNC (Updated May 18th 2020)

TNC 4 PLAYS
Thursday’s exclusively on TNC

THE TNC TRIPLE PLAY
Friday’s exclusively on TNC

TRUE NORTH 90’s
Weekday’s (M-F) exclusively on TNC

TNC-2K
Weekday’s (M-F) exclusively on TNC
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>>THE INDIE ROW’L CALL (Updated May 20th 2020)
We are Introducing a NEW Feature and Show, called the INDIE ROW’L CALL!
– A 30 minute show that will precede the IRT20 Countdown each week.
This is specifically for Independent Canadian Country Artists releasing new Singles.
It will also replace the fan voting element previously used for the main IRT20.

Here’s how The INDIE ROW’L CALL works:
– New Songs received by TNC A reviewed by the TNC Programming Team.
– New Songs are ranked on a 1-2-3 Scale – 3 = Advance to the INDIE ROW’L CALL // 2 = Stand By Category, to be reviewed again depending on openings // 1 = It’s a pass on the song.
– If a song receives a 3, it will advance to the INDIE ROW’L CALL, and will then have a shot to make it to the IRT20 Countdown, via a specified Fan Voting Process.
– At least 6 New Songs will be included in each week’s new INDIE ROW’L CALL.
– These songs will be played in a special 30 minute show, which will precede the IRT20 Countdown each week.
– The 2-3 Songs with the most fan votes will advance into the IRT20, and begin their climb on the chart.
– Songs will/may receive up to 4 chances to advance to the IRT20 Countdown.

– Week 1 for your Song (NEW) – If you do not advance, you earn a 2nd chance.
– Week 2 for your Song (**) – If you do not advance, you earn a 3rd chance.
– Week 3 for your Song (***) – If you do not advance, your Social Media’s will be reviewed, and you may earn a 4th and final chance.
– Week 4 for your Song (****) – If you do not advance, you may be automatically advance to the main IRT20 Countdown.
NOTE – Depending on cumulative votes, and if you have not promoted for at least 2 of the 4 weeks, you may not automatically advance to the IRT20. Moving forward to the IRT20 will ultimately be determined by the TNC Programming Team.

Additional Info is included below in the IRT20 Countdown Section
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NEW MUSIC POLICY (Updated April 10th 2020)
Whether your song is released via DMDS or in an individual fashion, the TNC Team is here to support you and your music to the best of our abilities.

Release & Distribution Info:
In 2020, TNC is steering away from accepting songs via email, unless absolutely possible.
If your song is released via DMDS, please note that TNC must be included on that list.
TNC is a Premium Member of DMDS, and we can see who has released via DMDS.
But outside of DMDS’s “All Canadian Country” list, each Radio Tracker has their own distribution list.
So even though you think that your song is being sent to us, it may not be.

Please double check and request (sometimes insist) that True North Country be included on the distribution list.
TNC is listed under “True North Country” on DMDS.

If TNC is not included in your DMDS distribution, it may result with lighter rotation and/or delays in being reviewed and added.

TNC now has multiple people reviewing new Independent Canadian Country songs each week.
Each person has 1 vote to either accept and advance, or pass on, each song.
– 3 Votes = Moves to the IRT20 and Regular Rotation.
– 2 Votes = Moves to the IRT20 Stand-by Category, and will be received again the following week – If a spot opens up, it may be added.
– 1 (or no) Vote(s) = It’s a Pass on the song.
In most cases, feedback from the TNC Team will be provided to the artist, upon request.
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The INDIE ROW TOP 20 Countdown (Updated April 10th 2020)
The IRT20 is back!
TNC’s flagship program, dedicated to supporting Independent Canadian Country Artists and their music.

TNC prides itself on adding and supporting the best from the Independent Canadian Country scene.
In an industry where ANY support counts, and airplay is both minimal and selective, the IRT20 serves as a very effective vehicle helping to create and provide traction and momentum.
We do our best with both the weekly IRT20 and regular radio rotation to mirror the process and experience of a Mainstream Countdown, as well as any mainstream radio station.

The INDIE ROW TOP 20 Countdown is designed to reflect (as close as possible) that of a mainstream countdown.
Most artists are at different stages of their musical career, along with having both different musical aspirations and knowledge of the music industry.

Unlike many Independent Countdowns that have fan voting elements, the IRT20 is NOT a popularity contest.
Fan Voting does not dictate or determine weekly chart positions.

New Songs to The IRT20 Countdown are determined via The INDIE ROW’L CALL.
(Details Above)

A successful song usually stays on the IRT20 anywhere between 10-15 weeks, mirroring the lifespan of a current single.
Songs usually move up or down only a few positions each week, depending on elements like fan support (weekly voting), social media promotion by the artist, quality of the song, etc.

Each artist’s weekly position is ultimately determined by the TNC Programming Team.

What does the TNC Programming Team want to see?
– Regular Promotion by the Artist.
– Regular Social Media promotion, and engaging their fan base/audience.
– Promoting TNC doesn’t hurt 😉 – Posting that their own fans can tune in to TNC Radio and/or the IRT20 Countdown – This is a chance for their fans to tune in and hear their music being supported in the industry. It also helps introduce fans to each artist’s fellow Canadian Country Artists.

Key IRT20 Tips:
– Watch for TNC (IRT20) posts – We tag all artists in our Countdown Posts.
– Do your best to post/promote that you’re a part of the IRT20.
– Share or make at least 1 post, preferably early in the voting period (Sat-Sun).
– Try to remember to share or make a follow up post sometime during the 2nd half of the voting period (Tues-Wed).
– TAG True North Country in your posts (Facebook: @truenorthcountry // Instagram/Twitter: @tncountrycanada) – the TNC Team loves that!
– Invite your fans to tune in to TNC and/or the IRT20 to hear you in regular programming and/or on the Countdown – You’ve worked hard to get there, and a little self promotion will go a long way!

Key IRT20 Rules:
– NEW for 2020 – The maximum a song/single can hold the #1 position is 1 week – The #1 Song will automatically qualify for TNC’s Year End Countdown.
– Singles will be eligible for a maximum of 15 weeks on the weekly INDIE ROW TOP 20, despite performance/position.
– The highest a song can debut in the Top 20 is at the #16 position.
– If a song falls out of the IRT20, the highest a song can re-enter in the Top 20 is at the #16 position.
– After making the INDIE ROW Top 20, the maximum a song can move down each week is 3 spots, unless otherwise determined by the TNC Programming Team.
– All Independent Canadian Country Songs making the Top 10 of the IRT20 will qualify to be moved to TNC’s Indie-Recurrent Category after its run on the IRT20.
– If a song fails to reach the Top 10, it will not be added to TNC’s new Indie Recurrent Category.
– There are NO TIES on the IRT20.
– TNC Artist Members with new singles are given priority for review of the INDIE ROW TOP 20, and potentially first chance at being added to the IRT20 – Memberships are totally optional, but do come with many extras that can help an artist’s career throughout the year-long term – Ask us for details on Memberships.
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TNC ARTIST MEMBERSHIPS (Updated May 30h 2020)
UPDATE – Due to the Corona Virus/Covid-19, TNC’s planned Artist Membership Campaign was delayed….but is now back, with limited numbers available.
We realize this a challenging time for everyone, including financially.
TNC is continuing to operate and support Canadian Country Artists, covering all operational costs in-house.

1, 2 and 3 Year TNC Artist Memberships are available 2 times during the year:
– June/July 2020
– November/December 2020
Lifetime Memberships are available any time throughout the year.
For more details, follow this link:
http://www.truenorthcountry.ca/shop/
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TNC FAN MEMBERSHIPS and On Demand Programming (Updated April 10th 2020)
Details coming soon!
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TNC SHOWS, EXCLUSIVE TO TRUE NORTH COUNTRY (Updated April 10th 2020)
True North Country has quickly become Canada’s Online Choice for Canadian Country, and an industry leading supporter of Independent Canadian Country.

TRUE NORTH 90’s
– A weekly 1 Hour Show, showcasing the very best of Canadian Country from the 1990’s!
Heard 3 times daily M-F at 1pm ET, 7pm ET and 12 Midnight ET.
A different Featured Artists each day, and a different show every time it plays!
There will also be a TN90’s Daily Feature as part of any regular programming time slots.
Air Times + more details will be release in the coming week.

TNC-2K
– A weekly 1 Hour Show, showcasing the very best of Canadian Country from the 2000’s (2000-2009)!
Heard 3 times daily M-F at 2pm ET, 8pm ET and 1am ET, directly following True North 90’s.
A different Featured Artists each day, and a different show every time it plays!
There will also be a TN90’s Daily Feature as part of any regular programming time slots.
Air Times + more details will be release in the coming week.

CORNER STONE SHOWS and FEATURES
* The INDIE ROW TOP 20 Countdown – TNC’s flagship show, featuring the week’s Top 20 Independent Canadian Country Artists.
* The TNC TOP 12 – TNC’s weekly Top 12 Mainstream Canadian Country Songs, from Billboard Canada-Nielson BDS.
* The INDIE ROW’L CALL – Where NEW Independent Songs earn their spot inside the IRT20 Countdown.
* TNC GOLD – The biggest Canadian Country from the 1990’s and 2000’s, with some all-time super hits mixed it.
* TRUE NORTH 90’s – The biggest Canadian Country from the 1990’s.
* TNC-2K – Details The biggest Canadian Country from the 2000’s (2000-2009).
* Special ALL INDIE WEEKENDS – 100% ALL INDEPENDENT CANADIAN COUNTRY ARTISTS.
* The INDIE ROW TOP 50 Year End Countdown – TNC’s Countdown of the Top 50 Independent Canadian Country Artists of the Year.

10+ NEW SHOWS and FEATURES COMING IN 2020!
* The INDIE ROW’D TRIP – Details TBA
* DOWN EAST COUNTRY – Details TBA
* WILD WEST COUNTRY – Details TBA
* INDIE INFLUENCES – Details TBA
* NORTHERN GIRLS – Details TBA
* BANDS TOGETHER – Details TBA
* TNC PLAYLIST – Details TBA
* The TNC SCREENING ROOM – Details TBA
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THE TNC SCREENING ROOM
The TNC Screening Room is an effective and more affordable alternative to traditional radio tracking.
Specifically designed to benefit Independent Canadian Country Artists in the early to mid stages of their careers.
At a fraction of the cost of traditional radio tracking/single release rates.

Space is limited!!
Every package is customized for each artist.
For more details, and available rates and options, please contact us directly today!
(Facebook Message or Email)